You – or a man in your life – are relaxing in the barber chair. The barber is wearing a pin, or you spot a sign on the mirror, something about cancer awareness, and services available for those receiving treatment, free of charge.

This particular barber is encouraging men to sign up for a potentially life-saving prostate cancer-exam. He’s also certified in providing services to those battling cancer so that they can recharge amid their quest to restore their health.